Journal

Notes from building configurators

What we learn building CPQ and product configurators for manufacturers — costs, ROI, automation and the rules that live in people's heads.

Six-step manufacturing sales flow on screens: inquiry, product search, 3D configuration, quote with pricing, engineering simulation and finished racking in a warehouse

AI & Automation

Where does AI actually belong in a manufacturing sales process?

Knowing AI can do something is not the same as knowing where it belongs. Six places it earns its keep in complex-product sales — and one where it doesn't.

AI
CPQ
Product data

September 20268 min read

Exploded three-layer diagram: warehouse racking, configurator on laptop, tablet and phone, and connected data and integration layer

Sales & Engineering

Your engineers shouldn't have to approve every quote

When every routine quote needs an engineering sign-off, that's a process problem, not a people problem. How BLS removed the queue.

Sales & Engineering
Automation
CPQ

August 20267 min read

Cost & ROI

What does a product configurator cost?

Budgets from 10k to 100k+ EUR. The feature set is rarely what separates them — complexity, integrations and automation are.

Pricing
Automation
Integrations

July 20269 min read