Lintex’s U.S. Launch: Built for Dealers,

Designed for Growth

When Lintex set out to enter the North American market, success meant more than shipping overseas. It meant integrating into how business is done. To connect with US dealers and reps, they needed to be on CET, the industry standard tool. With NeoCon around the corner, timing was critical. Lintex teamed up with NorrLab to launch a custom CET extension tailored for American workflows. It went live just in time for NeoCon 2025 and marked a strong entrance where it counts.

 Laying the Groundwork for Long-Term Success

The CET extension launch was more than a product release. It gave Lintex a real presence inside the platforms that drive sales in North America. The tool is already in use by US dealers and reps, with early engagement showing promise. More importantly, Lintex can now support and grow their US network with a solution built for how the market actually works. Orders placed through the tool connect back to Lintex in a way that simplifies operations and scales their reach.

What Lintex Gained

Lintex now has a CET extension built for the US commercial interiors market. The launch aligned with their NeoCon presence, giving them visibility from day one. The solution is built for scale, ready for future updates, integrations, and reseller growth. It was a fast collaboration with NorrLab, driven by shared focus on quality, usability, and real dealer workflows.

A Word From LINTEX

"Launching in the U.S. was a strategic move for us, but we had a tight deadline and high expectations. NorrLab made it happen. Their understanding of CET, dealer workflows, and the U.S. market was key to our success at NeoCon — and beyond.“

Fabian af Ekenstam – CMO at Lintex

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Emplyees: 140

Founded: 1983

 Lintex is a leading Swedish manufacturer of premium writing boards, acoustic solutions, and workspace design elements, combining Scandinavian aesthetics with functional excellence. With a strong presence in Europe, Lintex set its sights on the North American market to support their growing network of dealers and interior designers.