CASE
STUDIES
Real results from real projects. See how we help manufactures modernize their digital tools.
>60%
FEWER ITERATIONS
9–12
ITERATION ROUNDS
0
SAFETY COMROMISES
PROVING AI
FOR STRUCTURAL ENGINEERING
NorrLab approached NEDCON with a proposition: what if AI could learn
from all past projects to suggest optimal profiles before verification even
starts? Not replacing the safety-critical verification step - enhancing it by
reducing the iterations from 9 to 2-3 while keeping safety verification intact.
THE OPPORTUNITY
NEDCON's structural engineering software does exactly what it's designed
to do: verify that beam and column profiles can safely handle the load. But
verification requires good estimation first - and good estimation requires
iteration. Engineers and account managers run through multiple attempts
to find optimal configurations, a process that's time-consuming and
frustrating enough that resellers often send complex projects to
backoffice, delaying quotes. NEDCON had accepted it as "how structural engineering works."
But NorrLab saw something else: Pattern recognition waiting to happen.
THE SOLUTION
NorrLab approached NEDCON with a proposition: what if AI could learn
from all past projects to suggest optimal profiles before verification even
starts? Not replacing the safety-critical verification step - enhancing it by
reducing the iterations needed to reach the right answer.
Together, they're proving it works through successful proof-of-concept
testing. The AI analyzes historical results and performance characteristics
to predict appropriate beam and column types, integrated directly into
NEDCON's existing workflow. Users still verify using the software but instead
of nine iterations, they might need two or three. The brilliance? Any AI
"hallucination" gets caught immediately during verification. The safety net is built in.
"NorrLab saw an opportunity we overlooked ourselves. Now we're exploring real AI applications in material handling to decrease iterations by more than 60%"
David Smidek - Product Manager Applications, NEDCON
THE IMPACT
NEDCON now has validated proof that AI can work in structural engineering
for material handling—a genuine AI use case developed collaboratively
with NorrLab. The POC demonstrates potential to reduce iterations by more
than half while decreasing frustration for both engineers and account managers.
The result? A pathway to faster quotes, more confident resellers, and
engineering intelligence that learns from every project - all while
maintaining the structural integrity verification standards that keep people safe
FROM DAYS TO HOURS
33%
FASTER PROPOSALS
10%
LESS INTERNAL RESOURCES
0
ENGINEERING BOTTLENECK
EMPOWERING SALES WITH ENGINEERING INTELLIGENCE
Norrlab developed a CET-based solution that embedded engineering intelligence directly inte BLS sales process – eliminating the engineering bottleneck and enabling 33% faster proposals.
THE CHALLENGE
BLS saw an opportunity others were missing. The market was shifting—
customers expected faster responses, and whoever could deliver speed
without sacrificing quality would win more deals.
Their traditional workflow worked, but it wasn't optimized for growth. Every
proposal revision required engineering resources. Solution designers
waited on technical input for changes that seemed like they should be
simpler. BLS knew there was untapped potential: what if they could
empower their sales team to handle more independently?
The question wasn't whether they could keep up—it was whether they
could pull ahead.
THE SOLUTION
NorrLab worked with BLS to develop a CET-based solution that embedded
engineering intelligence directly into the sales process. Rule-based
automation meant solution designers could now handle configuration
changes that previously required engineering resources.
The system didn't just digitize their existing process - it eliminated the
engineering bottleneck entirely, putting power directly in the hands of the
sales team.
"Solution designers can now carry out work tasks that previously involved resources from our engineering team. This results in a very quick turnaround so we can spend more time with customers and new sales." time with customers and new sales."
Oskar Lindén - Sales Manager, BL
THE IMPACT
BLS now responds to proposals 33% faster while reducing internal
resources for sales and order processes by 10%. Solution designers make
real-time adjustments without engineering dependencies.
The result? Faster proposals, empowered sales teams, and a competitive
advantage in a market where speed wins deals
QUOTE. VISUALIZE. ORDER.
ENGINEERING PRECISION MEETS 3D
Norrlab built a CET-based solution that captures EAB's engineering algorithms across all product lines – adding powerful 3D visualization, automatic quote generation, BOMs and direct ERP integration.
All
PRODUCT LINES COVERED
Faster
ONBOARDING SPEED
100%
OUTPUT ACCURACY
THE CHALLENGE
Material handling systems require absolute precision. Whether configuring
deep storage, mezzanines, or pallet racking, every frame, beam, and
dimension must follow exact engineering logic. There's no room for
"goodenough"—a 90% accurate solution means 100% risk for customers.
But precision alone wasn't enough. EAB needed to help customers
understand what they were buying across their entire product range.
Complex configurations were difficult to visualize and explain. Sales
conversations got bogged down in technical details. New employees still
needed months of product training to become productive.
The gap wasn't in engineering knowledge—it was in bringing that
knowledge to life in a way that worked for both sales teams and
customers.
THE SOLUTION
NorrLab worked directly with EAB's engineers to build a CET-based solution
that captures their engineering algorithms across all product lines while
adding powerful 3D visualization capabilities to their configurations. The
system encodes exact logic for frame setup, automatic dimensioning, and
configuration rules—all presented in an intuitive 3D environment.
The platform is a one-stop solution: 3D visualization, automatic quote
generation, BOMs, installation drawings, and direct ERP integration—all
driven by the same engineering logic that guarantees accuracy.
"We chose NorrLab because we needed a partner who truly understood our products. The personal trust and technical expertise made all the difference."
EAB Team
THE IMPACT
EAB has a modernized technology where complete project specs generate
automatically across their entire product portfolio. Sales teams work in 3D,
giving customers clear visualization of what they're buying and instant
BOMs. Installation drawings auto-generate with precision.
New employees get productive faster. The system doesn't just automate—
it makes decades of product knowledge visible and accessible.